Business Seeds

Navigate to the Business Seeds, currently including 100 cases and 50 media complements associated to business model innovations (BMIs).

  • A media company jointly owned by industry rivals (Time, Hearst, Meredith, Cond? Nast) for an online magazin newstand using multiple digital formats.
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  • Mobile telecommunication companies, focused on customers experience and increasing share of wallet with current subscribers, can leverage investments made over the years acquiring and retaining customers.
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  • Metro, the free newspaper that is available in many cities around the world assures high circulation through free offer and distribution in high traffic commuter zones and public transport networks.In the case considered, It minimizes costs by cuttin
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  • Lulu.com is a Multisided that serves and connects authors and readers. The business model considered in this case is based on helping niche and amateur authors to reach a market and a public of readers for their literary works.
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  • InnoCentive is a multi-sided platform that provides connections between organizations (seekers) with research problems to solve and researchers (solvers) from around the world who want to apply their knowledge outside their own organizations.
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  • Gillette is a leader brand in shaving products with more than 1,000 patents. Its business model, Bait & Hook, allows to sell the initial product at very low prices, but generating healthy margins on subsequent sales of the related items.
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  • The Danish toy company LEGO famous for its interlocking bricks has introduced LEGO Factory, to allow customers and users to create their own design, providing the tools to build, showcase and sell their own custom-designed kits.
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  • The traditional book publishing model is based on the approval of the publishing houses, which evaluate whether the manuscript can reach a certain target by selecting and printing only those copies that could be sold.
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  • Thanks to a combination of a distinctively designed device, software and on line store, Apple launched iPod brand of portable media player in conjunction with iTunes software and iTunes on line store to allow customers to easily search, buy and enjoy
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